Vestiaire Collective Unveils New Menswear Section and Launches Inaugural Resale Category Report

While much of the **discussion** surrounding resale tends to focus on womenswear, it’s impossible to overlook the burgeoning potential within the **menswear market**. With a fresh perspective, the launch of a dedicated menswear section on the prestigious Vestiaire Collective is turning heads and signals a new era for men’s fashion consumption.

The esteemed platform **Vestiaire Collective** has officially carved out a space for menswear, backed by its inaugural report on men’s circular fashion. This move isn’t just a **business strategy**; it’s a recognition of menswear’s expanding role within the luxury resale marketplace. While it may have previously existed in the background, it’s now taking center stage.

Over the past three years, the menswear segment on Vestiaire has experienced a staggering **88% growth**, making it one of the fastest-evolving categories. Established in 2009, Vestiaire has primarily been synonymous with luxury womenswear. However, the company acknowledges that menswear represents a “**new frontier** in resale,” catering to a younger and increasingly fashion-savvy demographic.

Interestingly, around **59%** of male customers identify as Millennials or Gen Z. This demographic shift suggests that men are emerging as pivotal players driving the next movement in **circular fashion**. The newly-released report delves deep into the dynamics of men’s luxury resale, highlighting their shopping and selling behaviors while spotlighting the **brands** and **trendy pieces** that catch their interest.

Surprisingly, a notable **70%** of men now consider resale potential when investing in luxury fashion pieces. The primary motivator for this shift? **Value.** According to the report, **74%** of men expressed that finding “good deals and affordability” tops their list of motivations. Yet there’s also a desire for **exclusivity**; unique and limited-edition items are becoming increasingly coveted, from **Balenciaga’s** iconic gloves to the breathtaking **Audemars Piguet Royal Oak Double Balance** in yellow gold.

While **sustainability** ranks lower—at **39%**—among men’s purchasing motivations, it still plays a significant role. This burgeoning trend sees men more aware of how they care for their items, turning wardrobes into dynamic, circular assets. So, what’s the hottest secondhand attire among them? The platform’s most sought-after pieces include **Louis Vuitton** bags and classic **Rolex watches**.

Rising stars among brands include **Ami** (+300%), **Zegna** (+260%), and **Jean Paul Gaultier** (+200% year-on-year). The most popular categories? Perhaps unsurprisingly, these include jackets, sneakers, and sweaters—the quintessential elements of a modern male wardrobe.

Vestiaire Collective’s CEO, **Maximilian Bittner**, states, “Menswear has become one of our fastest-growing segments, reflecting a fundamental shift: men are now intentional luxury resale participants who value exclusivity, accessibility to luxury at better price points, and **investment potential**.” This new launch reinforces their multi-category strategy, positioning the platform to seize this significant market opportunity.

As **conscious consumers** increasingly embrace circular fashion, the menswear landscape promises exciting developments. By staying ahead of the trends, you can elevate your style while contributing to sustainable fashion. Let’s continue this journey of fashion that respects both aesthetics and the environment—because looking good should feel good, too!