Lilly Pulitzer Launches Vintage Vault, Reissuing Iconic Archival Prints in a Limited-Edition Capsule
Looking for a little sartorial sunshine? Consider this your color therapy moment. Lilly Pulitzer is unlocking Lilly’s Vintage Vault — a curated revival of the brand’s most-loved, handpainted prints — and it’s tailor-made for those who crave polish with personality. It’s Palm Beach charm with a modern, Malibu state of mind, and yes, it’s as joyful as it sounds.
Inside the Vault: A Love Letter to Handpainted Heritage
Lilly’s Vintage Vault brings back the brand’s most iconic patterns by uniting its original 1962–1985 print library (recently acquired from a private collection) with the complete archive from 1994 onward. Think of it as an edited museum of color — revived, refined and ready to wear.
The spirit is unmistakably Lilly. Expect bold artwork, painterly detail and the brand’s signature optimism wrapped into fresh silhouettes and refined finishes.
The First Drop: Lilly’s Zoo Returns on Aug. 21
The debut release lands Aug. 21 with the legendary 1974 pattern, the Lilly’s Zoo print. Saturated blues and high-vibe brights bring the menagerie to life across women’s styles and the classic children’s shift.
- Little Lilly Classic Shift (girls): $58
- Elsa Top: $188
- Dustin Midi Skirt: $188
- Edita Shift Dress: $228
- Marria Stretch Maxi Dress: $348
Each piece channels the original artwork while feeling unmistakably current — easy to wear, easy to love.
Some looks from Lilly’s Vintage Vault
Why “Lilly’s Zoo” — And Why Now
The design team gravitated to this archival favorite for its playful animals, hidden surprises and unapologetic whimsy. It’s true to the brand’s DNA, but updated with modern details, new silhouettes and a touch of gold lace — a luxe twist not used on the original vintage versions.
At the heart of it all is the shift dress. Built on heritage, reimagined each season, and endlessly wearable.
Modern Craft, Vintage Soul
While the prints are historical, the craftsmanship is today. Lilly Pulitzer now partners with different fabric mills than in decades past, leveraging a resilient, flexible supply chain to honor the original artwork with elevated quality.
You’ll also find thoughtful touches like special hang tags that share the print’s original release year — 1974 for Lilly’s Zoo — turning each piece into a mini keepsake. Consider it a wearable archive with collector appeal.
Lilly’s Zoo print
Where to Find It — And How Fast It Might Go
The new vintage line will be available on lillypulitzer.com, at a full assortment of flagship locations, and select retail partners. The brand anticipates a swift sell-through — this is a limited celebration, after all.
- Online: lillypulitzer.com
- In-store: Flagship boutiques and select retailers
- Timing: First drop on Aug. 21
An Authentic Origin Story
Few fashion houses can point to an origin as charming as Lilly’s. Born in Palm Beach, the brand started with brightly patterned dresses designed to camouflage juice stains at a citrus stand — and evolved into a cult-favorite look synonymous with effortless glamour and happy color. That authenticity is the heartbeat of this archival revival.
Brand Momentum, By the Numbers
Lilly Pulitzer continues to grow. Recent highlights include strong first-quarter sales (up 10% to $64.7 million), a relaunch of a small men’s collection with healthy sell-through, an expanded social dressing offering, the debut of the Reserve collection, and dress price points extending up to $798 — all met with strong demand.
What’s Next from the Vintage Vault
The Vault will unfold through limited-edition drops and special collaborations that reinterpret historic artwork for right now. Expect surprises that honor the past while feeling beautifully present.
Pricing That Feels Special — And Familiar
While the collection skews slightly more elevated in styling and detail, retail pricing aligns with the brand’s full-price strategy. The goal: make these handpainted prints feel special without putting them out of reach.
For Loyalists, Newcomers and Everyone In Between
This is a multigenerational love story. Longtime collectors will reconnect with beloved motifs, while new fans will discover the glow-up power of color — the kind you can feel the moment you slip it on.
Ready to claim your slice of joy? Mark Aug. 21 on your calendar, pick your Lilly’s Zoo favorite, and let a burst of color energize your wardrobe and your day. I’ll be right there with you — choosing the piece that makes me smile the second I see it.
