Harrods’ Fashion Chief Celebrates Roksanda, Erdem, and Burberry as Highlights of London’s Fashion Scene
Harrods’ Fashion Buying Chief Celebrates Roksanda, Erdem, and Burberry as London’s Gems
September 23, 2025
The fashion landscape is ablaze with creativity, and **Simon Longland**, Harrods’ premier fashion buyer, is here to spotlight the best of **London Fashion Week**. Accolades have been showered upon labels like **Roksanda**, **Erdem**, **Patrick McDowell**, **Priya Ahluwalia**, and the iconic **Burberry** for their stunning collections this season.
Longland noted the challenges in pinpointing specific trends, stating, “London resists strict categorization. This season reinforced our city’s strength, showcasing everything from **sculptural tailoring** to **romantic craftsmanship** and even **youth-driven festival references** at Burberry. The diversity speaks to a city thriving on individuality rather than a one-size-fits-all approach.”
Some of the **must-have pieces** showcased include:
– Stunning gowns by **Roksanda**,
– Refined yet powerful tailoring from **Emilia Wickstead**,
– Wearable, romantic separates by **Simone Rocha**.
Among Longland’s favorites, **Roksanda** shines brightest. Celebrating her 20th anniversary, her collection embodied dramatic tailoring and elegant gowns, demonstrating a masterful play between form-fitting silhouettes and exaggerated volumes, all accentuated with her signature use of **color**.
Turning to **Erdem**, his 20th-anniversary show was a resounding affirmation of his skill in form and craftsmanship. Held at the British Museum, it beautifully balanced grandeur and intimacy, creating an immersive atmosphere that enhanced the collection’s storytelling.
Discussing **Burberry**, Longland appreciated **Daniel Lee**’s collection, which felt like a warm embrace of a younger clientele rooted in the vibrancy of British culture. The collection featured iconic coats and jackets, underpinning the brand’s heritage while also boldly reinterpreting it for modern tastes.
Moving forward, Longland has eyes on **Patrick McDowell** and **Priya Ahluwalia** as rising stars in the fashion scene. Their collections emphasize individuality and creativity, reflecting the power of London’s vibrant emerging talents. “At Harrods, we’re committed to nurturing this creativity and building deeper collaborations in the future,” he adds, inspiring us all to keep an eye on these remarkable designers.
