Hanro Partners with Arthur Arbesser to Unveil Exclusive Atelier Lingerie Collection
Austrian Lingerie House Hanro Launches Atelier Platform with Arthur Arbesser
For over a century, the esteemed Austrian brand Hanro has epitomized elegance and luxury in the world of lingerie, nightwear, and loungewear. Since its inception in 1884 in the picturesque Swiss town of Liestal, Hanro has consistently pushed the boundaries of craftsmanship and quality. Transitioning into a new creative realm, Hanro has unveiled its Atelier platform—a sophisticated initiative aimed at collaborating with visionaries who share the brand’s dedication to opulence and timelessness. The launch features a captivating capsule collection designed in partnership with the talented Austrian designer Arthur Arbesser.
A Bold Step into Fashion
The Atelier platform is more than just a collection; it represents Hanro’s commitment to exploring new artistic partnerships while remaining rooted in tradition. As CEO Stephan Höhmann noted during its unveiling at Milan Fashion Week, this collaboration with Arbesser is a natural fit, stemming from their shared Austrian heritage.
"It’s wonderful to work with a designer who not only understands the materials but also has a vision that aligns with ours," Höhmann shared. This partnership aims to excite existing customers and attract new ones, all while infusing fresh energy into the Hanro brand.
The Collection: A Fusion of Comfort and Style
At the heart of this innovative collection lies a striking chequerboard motif, a signature element crafted by Arbesser. This design symbolizes a harmonious balance between structure and creativity, encapsulating the essence of contemporary yet timeless fashion.
- Comfort Meets Design: The unisex capsule comprises 15 thoughtfully designed pieces, ensuring that sophistication is never sacrificed for comfort.
- Timeless Appeal: Each garment is created to adapt to various occasions, making them essential additions to your wardrobe.
Global Presence and Future Aspirations
Hanro’s impressive journey continues, reflecting a strong financial outlook. Höhmann revealed that the brand has experienced remarkable growth, surpassing previous years’ turnover, with a projected increase for 2025 as well.
- Key Markets: The brand’s reach extends from the United States to Germany, Switzerland, and beyond, including flagship boutiques in Dubai and a newly opened store in Riyadh, Saudi Arabia.
Every Hanro product, renowned for its exceptional quality, is crafted in Europe, holding the prestigious OEKO-TEX Standard 100 certification. Most fabrics are produced in their own facility in Vorarlberg, Austria, before being sewn in Portugal.
Conclusion
As Hanro embarks on this exciting chapter with the Atelier platform, the collaboration with Arthur Arbesser stands as a testament to its ability to evolve while honoring its roots. Creating innovative luxury lingerie and loungewear is not merely a business for Hanro; it’s a passion that resonates across generations and cultures.
Dive into the mesmerizing world of Hanro’s Atelier collection and discover how these pieces can elevate your wardrobe. Why not make a statement with timeless elegance? Explore the collection today and embrace the beauty of expertly crafted pieces that embody both comfort and refined style.
