Gabriele Moratti Makes a Stylish Comeback to Ethical Fashion with Redemption

Imagine a world where fashion transcends fleeting trends and embraces sustainability. Enter **Gabriele Moratti**, co-founder and creative director of **Redemption**, who embodies this ethos. As he shares the journey of rebuilding his brand post-COVID, it’s clear that his passion for ethical fashion runs deep. Our conversation with Moratti in Milan reveals a visionary who expertly balances artistry with a commitment to societal betterment.

“Sales are thriving, especially thanks to the reach of **e-commerce**,” Moratti notes. His flagship store in New York, crafted by his friend Luca Guadagnino, was almost wiped out during the pandemic, alongside a network of about 140 boutiques worldwide.
“Rebuilding this network is no small feat, as American buyers were absent for two years. My approach has shifted drastically; I now focus on just two collections a year. It’s about quality over quantity,” he emphasizes.

The aftermath of the pandemic sparked a transformative evolution for Moratti and **Redemption**. He explains, “Fashion has become too homogenized, prioritizing short-term gains rather than true artistry. My time in banking taught me the value of putting meaningful goals at the forefront.” The designer and entrepreneur refuse to lose sight of what truly matters.

Moratti’s philosophy challenges fast fashion by encouraging wearers to cherish timeless pieces. “If you’re still wearing one of my dresses from years ago, that’s a win for sustainability,” he declares. His dedication to a reduction-driven model is clear: “We must return to a more human scale of production,” he insists.

This commitment to authenticity is what birthed **Redemption**. “I never aimed to chase success, but to create art that sparks joy. Each morning, I awaken with the intention of fueling that passion,” he shares. This mindfulness resonates through his charitable contributions, grounded in the belief that fashion can be a force for good.

At **Redemption**, the desire to engage socially is woven into the fabric of the brand. Moratti reflects, “In my humble way, I want to create a company that gives back. My training at the Como fabric mills taught me the value of high-quality craftsmanship.” Despite challenges, Moratti remains steadfast in his commitment to excellence.

The **Redemption** woman embodies this spirit—self-assured and bold, inspired by artists who advocate for change. “She wears my designs like armor, ready to take on the world,” Moratti explains.

With signature colors like **white**, **black**, and a vibrant **pink**, Moratti’s upcoming collection pays homage to the past while championing innovation. “I draw inspiration from our previous mood boards, refining ideas into pieces that resonate,” he concludes. His commitment to timeless design echoes in every stitch of Redemption’s creations.