Danielle Frankel Hirsch Debuts Dramatic 10th Bridal Collection

Sophisticated. Serene. Unapologetically modern. That’s the mood at Danielle Frankel Hirsch’s new space in Los Angeles—a haven where couture craft meets quiet luxury. For those of us who live for beautiful details and objects with soul, this boutique feels like a love letter to artful dressing and the ritual of getting ready. Consider it a destination for the modern bride—and anyone building a wardrobe of forever pieces.

A jewel box on Melrose Place

Just opened at 8475 Melrose Place, the designer’s first West Coast boutique brings her New York sensibility home to her native Los Angeles. The space mirrors her Garment District atelier with locally sourced vintage furnishings, unique objects, and natural textures.

Soft, pale hues wash the rooms in calm. It’s intimate, tactile, and beautifully personal—an environment designed to slow you down and let you fall in love with the details.

Design you can feel

Building the boutique deepened Frankel Hirsch’s dialogue with materials—think upholstery, wood, and fabric manipulation—and that tactile curiosity pulses through the new collection. You see it in the custom tassel belts, crafted by the boutique’s own upholsterers, cinching the waist with a whisper of movement.

There’s also a standout structured bustier blanketed in thousands of layered satin petals. The petal language continues with hand‑cut silk‑wool embroideries that ripple down the new Octavia and Adeline gowns, creating an almost botanical drift.

More ways to make it yours: the rise of separates

This season marks the designer’s largest collection to date, and with it, an expanded world of elevated separates. The intention is simple: give women the freedom to build a look that feels uniquely theirs—guided, but never prescribed.

Mixing corsetry, skirts, silk overlays, and tailored pieces lets a bride (or not‑a‑bride) curate her silhouette, mood, and moment. It’s customization without the fuss.

Artistry in collaboration

Frankel Hirsch continues to champion global artisans, inviting unexpected materials and techniques into the bridal and ready‑to‑wear conversation. The results are breathtaking and entirely her own.

Highlights include:

• A sculpted resin bodice infused with real flowers in collaboration with artist Marcin Rusak—a living tableau of preserved blooms.
• Hand‑painted silk overlays, including the buoyant, bubbled Clementine silhouette seen on Kristen McMenamy.
• Ethereal gowns developed with an artist from the South of France, brought into her studio for hands‑on creation.
• New clay floral jewelry through an ongoing partnership with a Ukrainian artist—delicate, poetic, and delightfully collectible.

Drama, volume, and movement

Channeling the gestural elegance of Erté, the collection plays with silhouette and motion. Pieces unfold like drawings in three dimensions—graphic, fluid, and romantic.

Standout moments:

• The sculptural brown Lena minidress in tissue taffeta with upturned, flared hems—light as air, strong in line.
• A pleated wool‑silk Savannah bustier, printed with floral pigment and hand‑painted for depth and dimension.
• Exaggerated bubble gowns that float rather than overwhelm.
• The soft tulle Cynthia minidress with a draped veil that loops down and merges seamlessly into its fluid skirt.

For the modern bride—and everyone who loves beautiful clothes

Frankel Hirsch’s work lives in that rare space where bridal and ready‑to‑wear meet art. It’s for the woman who wants something poetic yet unmistakably modern, who values craftsmanship and seeks pieces that feel like heirlooms in the making.

From a quiet civil ceremony to a black‑tie evening, these designs are built to be styled, re‑worn, and loved.

Visit: Danielle Frankel, 8475 Melrose Place, Los Angeles.

Feeling inspired? If you’re dreaming up a look that tells your story—wedding day or otherwise—bookmark this boutique and start exploring. And if you love the intersection of beauty, fashion, and craft as much as we do, stay close to Malibu Elixir; we’ll keep bringing you the pieces and places that spark your most elegant self.