Intercos Aims for $200 Million U.S. Expansion in Partnership with Estée Lauder
Bloomberg
September 24, 2025
In the dynamic world of beauty, the stakes are always high, and the players are relentless. Enter Intercos, a trailblazer in the cosmetics industry that’s setting its sights firmly on the US market. With plans to expand its skin and hair care operations, this Italian company is not just riding the wave of beauty trends; it’s looking to make substantial financial strides as well.
Intercos, a prominent supplier to esteemed brands like **Estée Lauder** and **Dolce & Gabbana**, aims to scale its revenue to between **$100 million and $200 million**. During a recent interview, CEO Renato Semerari expressed enthusiasm about their intentions to pursue acquisitions within the skin and hair care sectors. “We see a gap in our industrial footprint,” he mentioned, highlighting the company’s proactive approach to enter this lucrative market.
Though Intercos currently operates two makeup plants in the US, the company lacks the necessary capabilities in the skin and hair care domains to captivate major brands or rising stars in the beauty industry. Semerari pointed out that most of the emerging big names in beauty hail from the United States, making this expansion all the more strategic.
As for the timeline, Semerari noted that due diligence for potential acquisitions is still in its infancy, suggesting that a definitive deal may not materialize by year’s end. Founded in 1972 by **Dario Ferrari**, the company is not just a player; it’s a pioneer with its sights set firmly on innovation and quality.
Navigating Market Dynamics
In an era characterized by evolving consumer preferences, the US market stands as a titan for beauty products, according to the **Cosmetic, Toiletry & Perfumery Association**. Despite rising tariffs, Intercos has shielded its clientele by reallocating production across its plants located in countries like **South Korea, Italy,** and the **US**.
Earlier this year, Intercos projected a more tempered revenue growth compared to its previous forecast of 5% to 7%. The first half of the year marked a **5% sales growth**, reaching **€525 million**, while adjusted earnings before interest, taxes, depreciation, and amortization surged by **17%** to **€75 million**.
Looking ahead, Intercos anticipates achieving an adjusted EBITDA of **€154.9 million** for the fiscal year. Semerari exudes confidence, stating that despite softness in the industry, they are on track to meet current expectations, even as consumers increasingly tighten their discretionary spending amidst inflation and global uncertainty.
In this ever-evolving landscape, Intercos stands as a testament to adaptability and foresight, ready to embrace the challenges and opportunities that lie ahead. The beauty industry is watching closely, and the stakes have never been higher.
So, whether you’re a brand looking to innovate or an individual seeking the next beauty trend, remember that the world of cosmetics is constantly evolving. Embrace the journey and discover what beauty can do for you.
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