Shea Marie Expands SAME: New Outerwear Collection Takes the Swimwear Brand From Beach to Street
Autumn doesn’t have to mean dialing down the glow—it’s simply an invitation to layer it. For those of us who live for immaculate detail and a refined silhouette, the newest move from Same Los Angeles hits that sweet spot between coastal ease and city polish. Founder and influencer Shea Marie is steering the beloved swim label into a full, year-round wardrobe—crafted for cooler air, golden light, and the kind of days that end with a late dinner. Consider it a fresh chapter where texture, tailoring, and that signature sun-kissed confidence all come along for the ride.
From Swim to Street: Same Los Angeles Evolves
What began with bikinis has matured into a considered lifestyle vision. Marie has long dreamed of designing a complete collection, but she’s done it the smart way—rolling out categories with intention and timing that feel effortless yet strategic.
The first step arrived in July 2024 with resortwear that synced beautifully with the brand’s bestselling suits, followed by breezy dresses and knit sets. Outerwear, though, demanded a deeper dive. As Marie notes, every new category is a study in craftsmanship—learning, refining, perfecting.
Debut Outerwear Designed for Cooler Days
Key Pieces to Watch
Dropping online Wednesday, the first edit leans into sculptural lines and supple leather that feel modern yet timeless. Think tactile layers that instantly sharpen your look.
- Leather scarf-cape ($648): A fluid, wrap-and-go piece that adds drama without bulk.
- Funnel-neck blouson bomber ($998): Cropped just right, with a clean, architectural line and luxe leather finish.
- Crocodile-embossed trench ($1,598): Marie’s personal favorite—sleek, commanding, and the ultimate statement layer.
Style note to borrow: let an oversize knit sweater peek from beneath the trench’s sharp silhouette—the exaggerated sleeves make the whole look feel intentional and incredibly chic.
Polished Finishes: Jewelry Joins the Lineup
To frame all that texture, the brand debuts costume jewelry anchored by bold, high-shine silhouettes. The standout: large silver bangles ($168–$358) that slip seamlessly into a modern stack or hold their own solo.
The move feels organic. Same’s swim heritage already featured considered hardware—hammered gold, sculptural resin, and tortoiseshell—so translating that language into jewelry was a natural progression.
A Campaign with Sun-Kissed Soul
Even as the brand steps into fall, it hasn’t abandoned its coastal DNA. The new campaign was lensed on the volcanic island of Fuerteventura, where wind, rock, and sea amplify the collection’s sculptural mood.
The result is a fresh tension: cool-weather dressing with an undercurrent of sun—exactly the balance we crave when our calendars get fuller and our palettes turn richer.
What’s Next: Woolens and In-Person Moments
On deck are tactile woolens, including a wide-lapel wrap coat designed to glide over layers with quiet confidence. Expect to see them at upcoming pop-ups in New York and Palm Beach, Florida.
After last summer’s “Same Tropez” activation blew past expectations, one thing is clear: people want to feel the brand IRL. Consider this your cue to step into the textures, try on the trench, and let the jewelry catch the light.
Before You Add to Cart
- The first fall outerwear drop goes live online Wednesday.
- Sizes and quantities are limited—if you love it, don’t hesitate.
Ready to elevate your fall uniform? Explore the pieces that make you feel polished, powerful, and a little sunlit—even on the coldest days. If a look sparks something in you, lean in. Wear it out, make it yours, and let that confidence linger long after the season turns.
