LABRUM Collaborates with John Lewis to Launch Exclusive 38-Piece Capsule Collection

When it comes to fashion, meaningful collaborations can often lead to stunning collections that resonate with beauty and style enthusiasts. In an exciting new partnership, LABRUM has teamed up with British retailer John Lewis to unveil a 38-piece collection that marries distinct West African influences with timeless British elegance. Set to launch on October 21, this collaboration promises to be an inspiring addition to your wardrobe this autumn.

A Fusion of Culture and Craftsmanship

LABRUM, under the visionary leadership of founder Foday Dumbuya, has always been at the forefront of blending Western and African cultures. With each new project, Dumbuya tells powerful stories through fashion. This latest endeavor with John Lewis is no exception, showcasing their commitment to innovative, culturally rich designs.

Highlights of the Collaboration

• The collection fuses LABRUM’s West African streetwear aesthetic with John Lewis’ celebrated seasonal staples.
• Crafted with meticulous attention to detail, pieces feature varied textiles, including lambswool, cotton-merino-cashmere blends, and leather.
• The Nomoli logo and intricate jacquard weaving are incorporated, adding an element of artistry while maintaining everyday wearability.
• The autumn palette is nothing short of captivating, showcasing deep "navy," warm "browns," vibrant "mustard yellow," rich "burnt orange," and soft "neutrals."

A Design That Speaks Volumes

This collection stands out not only for its rich aesthetic but also for the practicality it offers. Dumbuya collaborated closely with John Lewis’ in-house design team to ensure that each piece meets the quality standards expected by today’s fashion-savvy consumers. Whether you’re dressing for a casual outing or a more polished event, these pieces can seamlessly transition from day to night.

Accessibility and Availability

Mark your calendars, as the John Lewis x LABRUM collection will be available in five selected John Lewis stores and online starting October 21. You can explore the collection on their website here.

As the seasons transition, embrace the beauty of this unique collection. Whether you’re looking to elevate your style or simply want to add a touch of cultural depth to your wardrobe, the John Lewis x LABRUM collaboration stands as a testament to thoughtful, inspired fashion.

Don’t miss your chance to experience this extraordinary interplay of texture, color, and culture—your wardrobe will thank you!