Serapian Launches Striking Spring/Summer 2026 Collection and Expands into the Japanese Market
Set against the elegant backdrop of Villa Mozart in Milan, Serapian proudly revealed its Spring/Summer 2026 collection, aptly titled “Sunrise of Mestieri d’Arte.” This stunning showcase not only highlighted the brand’s commitment to exceptional craftsmanship but also marked a vibrant continuation of their collaboration with British designer Bethan Laura Wood, which initially launched during April’s Salone del Mobile.
A Canvas of Color and Craftsmanship
In this new collection, Wood intricately blends her signature color palettes with Serapian’s storied artisanal techniques. Each piece tells a story of material innovation and emotional depth. With stunning hues of azure, pink, off-white, and ice, the collection brings a fresh perspective through a chiaroscuro effect inspired by the Japanese Bokashi printing technique.
Noteworthy items include:
- Reimagined Secret, Mini Secret, and Anì bags, showcasing versatile designs.
- A chic pink-and-white shoulder strap that enhances the brand’s elegant bags.
- A unisex travel bag in an adventurous olive green and brown, perfect for the modern traveler.
Expansion into Japan
Serapian is not only advancing creatively; they’re also expanding their footprint globally. Maxime Bohé, the CEO, emphasized the brand’s commitment to exceptional craftsmanship, noting that today’s consumers are eager for authentic luxury experiences. “We’ve experienced great success in Japan, a market with a deep appreciation for craftsmanship,” Bohé shared. Last June, Serapian opened its first flagship store, Villa Serapian, in Tokyo, alongside several key department stores in bustling cities like Osaka and Sapporo.
A New Era of Experiential Luxury
“What’s essential for us are spaces that provide an experiential essence—like Villa Mozart—where bespoke services flourish,” Bohé added. These spaces resonate particularly well with clients from various cultures, including Italian, American, Japanese, and Middle Eastern markets. With e-commerce on the rise, particularly for unique offerings like Mosaico, the brand has exciting mono-brand stores in the works.
The Maro Bag and Bold New Offerings
Back to the Spring/Summer 2026 offerings, the Maro bag takes center stage, featuring exquisitely knotted nappa leather. Available in four styles—maxi tote, medium tote, mini handbag, and crossbody—this bag exemplifies versatility at its finest.
Journey into Color and Textures
Color and light are pivotal this season. New shades such as indigo, aqua, blush, sand, and antique rose beautifully complement the brand’s classics. Innovative Mosaico developments, like the Ribbon crafted from intertwined cotton ribbons and the Microchain series, introduce radiant textures and depth to each piece.
A Thoughtful Blend of Nature and Artistry
The classic Secret bag returns, reinterpreted with fresh techniques like Mosaico Crochet, featuring delicate raffia motifs, and Raffia Denim for a modern twist. For men, the Stepan collection introduces an asphalt cotton canvas variant adorned with suave Cachemire leather accents.
In an inspiring presentation, Wood’s work took center stage, with designs resembling scientific models, beautifully merging artistry and nature. These installations, crafted in collaboration with renowned Murano artisans, will soon grace Serapian boutiques globally.
As we embrace the allure of the Spring/Summer 2026 collection, each piece invites you to explore your own unique narrative, embodying the elegant balance of artistry and craftsmanship that defines Serapian.
Ready to elevate your collection with a touch of luxury? Let’s embark on this stylish journey together and celebrate the art of sophistication with Serapian.
